42-18 LLC and its affiliates (hereinafter referred to as either “HoopsHQ”, “we”, “us” or “our”) respect your concerns about privacy and personal data protection and value our relationship with you, and as such take the private nature of your personal information very seriously. Our goal is to provide you with relevant information tailored to your individual needs, while at the same time protecting the privacy you justifiably value. This privacy policy describes how we treat the information we collect when you visit our websites, use our services, or register for our emails, newsletters, subscriptions, or other offerings (collectively, the “Services”). Please read this notice carefully.
This privacy policy provides notice of how we collect, use, disclose, and otherwise process personal information. Where applicable law requires consent for a particular processing activity, we will request that consent separately through an appropriate mechanism.
As further described below, personal information may be processed in the United States and other countries where we or our service providers operate.
You may have a legal right to withdraw consent to certain processing of your information. To request to withdraw consent, please contact us as described below.
Information Collected
Personal Information: To receive HoopsHQ emails, you provide your email address. If you use additional Services, purchase or manage a paid subscription, enter a contest or sweepstakes, comment on content, contact us, or otherwise interact with us, we may request information such as your name, age or date of birth, telephone number, mailing address, ZIP code, payment or transaction information, account credentials, preferences, and other information relevant to the particular interaction. Payment information may be collected directly by our payment and subscription providers. We may also invite you to provide optional demographic or profile information. We use this information to provide the requested Services, administer subscriptions and promotions, communicate with you, improve the Services, and personalize content, communications, and advertising. We will identify information that is required and information that is optional when we request it.
From time to time, HoopsHQ may offer sweepstakes, games, and other contests on the Services, alone or with a third-party partner. To participate, you may be asked to provide your name, mailing address, email address, date of birth, and other optional information. HoopsHQ or the third-party partner may use this information to send you information about its services by email or other electronic communication. You may opt out of communications from HoopsHQ at any time by following the instructions in the communication or contacting us at tips@hoopshq.com. HoopsHQ does not control, and is not responsible for, a third-party partner’s privacy policies or practices. To stop communications from a third-party partner, contact that partner directly.
We may combine the personal information you submit directly through the Services with other personal information we have collected from you, whether on- or offline. We may also combine it with information we receive about you from other sources, such as other companies and publicly available information sources. We use this information to update, validate or supplement the information that you provide or that we collect automatically in order to, a) target our communications and advertising so that we can inform you of products, services and offers that may be of interest, and b) for internal research, analytics and improvement of our Services.
We use and disclose personal information you provide to us: (1) to respond to your inquiries and fulfill your requests, such as to send you documents you request or e-mail; (2) to send you important information regarding our relationship with you or regarding the Services, changes to our terms, conditions, and policies and/or other administrative information; and (3) for our business purposes, such as marketing new products and services, data analysis, audits, developing new products or services, operating or enhancing our Services, identifying Services usage trends, providing the Services, maintaining customer relationships, improving the quality, safety, and security of our Services, administering your account(s), troubleshooting, evaluating Service performance, providing customer support, and determining the effectiveness of our Services.
Log Files, Cookies, and Similar Technologies: We and our service providers use cookies, pixels, tags, software development kits, local storage, server logs, and similar technologies to collect information about use of the Services. This information may include IP address; browser type and language; operating system; device type and attributes; Internet service provider; unique device, cookie, and advertising identifiers; referring and exit pages; pages, articles, advertisements, products, and links viewed or selected; search terms; dates and times of access; form, comment, subscription, and email interactions; error logs; approximate location derived from IP address; and other Internet or electronic network activity. We use this information to operate and secure the Services, remember preferences, analyze audience and performance, administer subscriptions and comments, personalize content and communications, deliver and measure advertising, attribute affiliate transactions, and detect fraud or abuse.
Cookie and Privacy Choices: You can manage certain cookies and similar technologies through the privacy choices or cookie settings link made available on the Services. You may also be able to configure your browser to notify you about, block, or delete cookies. Your choices may apply only to the browser and device on which they are made, and some portions of the Services may not function properly if certain technologies are disabled. Where required by applicable law, we will obtain consent before using non-essential cookies or similar technologies.
Some browsers offer a “Do Not Track” setting. Because there is no uniform industry standard governing Do Not Track signals, the Services may not respond to those signals. This is different from a legally recognized universal opt-out mechanism, such as Global Privacy Control. Where required by applicable law, we treat a recognized opt-out preference signal as a request to opt out of the sale or sharing of personal information and the processing of personal information for targeted advertising for the browser or device transmitting the signal. You may need to enable the signal separately for each browser and device you use.
Review and Access: Upon your request, we will be happy to provide you with a summary of the information we collect about you. You will have the opportunity to correct, update or modify any of this information.
Choice/Opt-Out: If we ever send you information by email concerning new products or services that you did not expressly request, HoopsHQ will provide you with an email address by which you may request no future notices.
How We Share and Use Personal Information
Sharing for Services Administration: We may disclose personal information to affiliates and vendors that support the Services, including providers of website hosting, content management, data storage, analytics, advertising operations, email and messaging, subscriptions, payment processing, reader comments, security, fraud prevention, customer support, auditing, and other business services. These providers include WordPress, Braze, Pelcro, Stripe, Apple Pay, Disqus, Google reCAPTCHA, and our analytics and advertising-technology providers. They may process personal information on our behalf and subject to contractual restrictions, where applicable. Payment, billing, or account information may be collected directly by a subscription or payment provider in accordance with its privacy policy.
Website Analytics: The Services use analytics and measurement tools, including Google Analytics (GA4), Google Tag Manager, and Parse.ly. These providers may collect and process information about your use of the Services, including IP address, device and browser information, referring URLs, pages viewed, interactions with content and site features, and dates and times of access. These providers may use cookies and similar technologies to provide reports, measurement, and insights that we use to understand our audience and improve the structure, performance, and content of the Services. Your choices concerning these technologies may be available through our cookie or privacy settings and through controls offered by the applicable provider.
For more information on how Google uses this data, visit Google’s Privacy Policy and Google’s page on How Google uses data when you use our partners’ sites or apps. To prevent this data from being used by Google Analytics, follow the instructions to download and install the Google Analytics Opt-out Browser Add-on for each browser you use. Using the Google Analytics Opt-out Browser Add-on will not prevent HoopsHQ from using other analytics tools and will not prevent data from being sent to the Services themselves or to Google. For more information about how Google Analytics uses cookies to measure user interactions on websites, visit Google Analytics Cookie Usage on Websites. You may disable cookies as discussed above, but that may impact your use and enjoyment of the Services.
Additional Content, Reader Comments, Embedded Features, and Affiliate Commerce: We make certain content and features available through relationships with third parties. Reader comments made available through Disqus and social-media or video features, including Meta features, X/Twitter embeds, YouTube or Vimeo videos, and links to or integrations with Discord, TikTok, Instagram, Facebook, and YouTube, may permit the applicable provider to collect account, device, usage, cookie, and interaction information when the feature loads, when you interact with it, or when you follow a link to the provider’s service. The Services also contain affiliate links and commerce or betting-related content supported by providers such as Skimlinks, AvantLink, Pepperjam, Curacity, Kickbooster, and other partners that may change over time. These links may include identifiers used to attribute clicks and resulting transactions. Information you provide directly to a merchant, betting service, social platform, comment provider, or other third-party site is governed by that third party’s privacy policy.
If you do not wish certain information to be shared for these purposes, please contact us at tips@HoopsHQ.com.
Sharing Information for Advertising and Other Promotional Purposes: We work with advertising and marketing providers, including Google Ad Manager, Publift, LiveIntent, Keywee, Meta, and other partners, to select, deliver, personalize, and measure advertisements and promotions on the Services and on third-party sites or services. These parties may use cookies, pixels, server-to-server connections, and similar technologies to collect or receive identifiers, IP address, device and browser information, browsing and interaction data, approximate location, and inferences about interests. For example, we use the Meta Pixel to support advertising measurement and related marketing activities. Depending on the context and applicable law, these activities may constitute “selling” or “sharing” personal information or processing personal data for targeted advertising. You may exercise applicable choices through the privacy choices or cookie settings link on the Services or through a recognized universal opt-out mechanism. We process applicable opt-out requests in accordance with applicable law, including with respect to advertising and measurement activities conducted through browser-based or server-side technologies.
If you do not wish certain information to be shared for these purposes, please contact us at tips@HoopsHQ.com.
Sharing for Other Purposes: Please be aware that we may occasionally release information about you if required to do so by law or if, in our business judgment, such disclosure is reasonably necessary: (a) to comply with legal process; (b) to enforce our Terms of Service; or (c) to protect the rights, property, or personal safety of our services, us, our affiliates, our officers, directors, employees, representatives, our licensors, other users, and/or the public.
Please also note that as our business grows, we may buy or sell various assets. If we sell some or all of our assets, or HoopsHQ is acquired by another company, information collected about our users may be among the transferred assets.
We also use and disclose information that is not in personally identifiable form (such as anonymized, masked or de-identified information) for any purpose. If we combine information that is not in personally identifiable form with information that is (such as combining your name with your geographical location), we will treat the combined information as personal information as long as it is combined.
Links to Other Sites: In our quest to bring you the most relevant, actionable content possible, HoopsHQ may create links allowing you to access third-party sites. HoopsHQ is not responsible for the content that appears on those sites and does not necessarily endorse these sites. Please consult those sites’ individual privacy policies in order to determine how they treat user information.
Security: HoopsHQ takes reasonable measures designed to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction. Please be aware, however, that no data transmission over the Internet is 100% secure and any information disclosed online can potentially be collected and used by parties other than the intended recipient. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us of the problem by contacting us in accordance with this privacy policy.
California Privacy Rights: California residents may have the rights described below, subject to applicable exceptions and verification requirements:
The right to know: Consumers have the right to be informed of the categories of personal information collected; the categories of sources from which personal information is collected; the business or commercial purposes for collecting or selling personal information; the categories of third parties with whom personal information is shared; and the specific pieces of personal information we have collected about a consumer.
The right to deletion: Consumers have the right to request deletion of their personal information.
The right to opt out: Consumers have the right to opt out of the sale or sharing of their personal information, as those terms are defined under California law.
The right to nondiscrimination: Consumers have the right not to be discriminated against due to their exercise of their CCPA rights. We do not discriminate against consumers for exercising their CCPA rights.
In the preceding 12 months, we have disclosed personal information for business purposes as described above in this privacy policy, including as described under “Sharing for Services Administration” and “Sharing for Other Purposes.” The use of personal information disclosed for these purposes may include identifiers (e.g., names, email addresses, IP addresses), Internet activity, and geolocation data.
In the preceding 12 months, we may have sold or shared, as those terms are defined under California law, identifiers and Internet or other electronic network activity information with advertising, analytics, social-media, comment, and affiliate-commerce partners for advertising, measurement, attribution, and related commercial purposes. These recipients may include Google, Publift, LiveIntent, Keywee, Meta, Disqus, Skimlinks, AvantLink, Pepperjam, Curacity, Kickbooster, and other partners described in this privacy policy. We do not knowingly sell or share the personal information of consumers under 16 years of age without legally required authorization.
California residents may exercise applicable access, correction, deletion, and related rights by submitting a verifiable request to tips@hoopshq.com. To opt out of the sale or sharing of personal information, use the “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” link available on the Services. Where required, we process recognized opt-out preference signals, such as Global Privacy Control. An authorized agent may submit a request as permitted by applicable law. We may request information necessary to verify the request or the agent’s authority.
Under California’s “Shine the Light” law, California residents may request once per calendar year information about personal information we shared with other businesses for their direct marketing purposes. To make a request, email tips@hoopshq.com with “Request for California Privacy Information” in the subject line. Our response will be limited to information covered by the law.
Access: Upon request by the individual, if required by applicable law, HoopsHQ will grant individuals reasonable access to their personal information. Such access may include: (1) confirmation as to whether or not personal information concerning him or her are being processed; (2) the purposes of the processing; (3) the categories of personal information concerned; (4) the recipients or categories of recipient to whom the processing data have been or will be disclosed, in particular recipients in third countries or international organizations; (5) if possible, the period for which the personal information will be stored, or, if not possible, the criteria used to determine that period; (6) the existence of the right to request from HoopsHQ rectification or erasure of personal information or restriction of processing of personal information concerning the data subject or to object to such processing; (7) information about the source of the data, if not directly from the data subject; (8) whether the personal information will be subject to automated processing, including profiling and, if so, the logic and potential consequences involved; and (9) if the data is transferred to a third country or international organization, information about the safeguards that apply.
Rectification: If the data subject requests, personal information collected by HoopsHQ will be corrected based on information provided by the data subject. Where necessary, HoopsHQ will take steps to validate the information by the data subject to ensure that it is accurate before amending it.
Erasure: If the data subject requests, their personal information collected by HoopsHQ will be erased without undue delay provided that one of the following applies: (1) the personal information is no longer necessary for the purposes for which it was collected; (2) the data subject withdraws consent and there is no other legal ground for processing; (3) if required by applicable law, the data subject objects to the processing of the personal information; (4) the personal information have been unlawfully processed; (5) the personal information has to be erased for compliance with a legal obligation of HoopsHQ; or (6) where the personal information was relevant to the data subject as a child.
Portability: If required by applicable law, upon the data subject’s request, their personal information collected by HoopsHQ will be provided to them in a structured, commonly-used and machine-readable format or the personal information will be transferred to another party.
Deletion of Account: Should you ever decide to delete your HoopsHQ account, you may do so by unsubscribing. If you terminate your account, any association between your account and information HoopsHQ stores will no longer be accessible through your account.
U.S. State and Other Privacy Rights: Laws in certain jurisdictions grant individuals controls and choices regarding our collection, use, and disclosure of personal information. Depending on your jurisdiction and subject to applicable exceptions, you may be able to request:
Access to and/or a copy of certain personal information we hold about you or to have certain information you gave us transferred to another entity.
Correction of inaccurate personal information we hold about you.
Deletion of certain personal information we have about you.
Information about the financial incentives that we offer to you, if any.
Restriction of or objection to certain processing of your information,
Withdrawal of your consent to our use of your information for certain processing purposes, where the processing purpose was based on your consent.
To opt out of the processing of your personal information for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable.
Residents of jurisdictions that provide sale or targeted-advertising opt-out rights may also exercise those rights as described above. Applicable law may further provide you with the right to not be discriminated against for exercising your rights. If you have any concerns or complaints about our data processing activities, we urge you to first try to resolve such issues directly with us. However, if applicable, you may make a complaint to the data protection supervisory authority in your country about our processing of your personal data. Residents of certain other countries may be able request one or more of the above under applicable law. Your rights and our responses will vary based on your state or country of residency. You may be located in a jurisdiction where we are not obligated, or are unable, to fulfill a request. In such a case, your request may not be fulfilled. Please note that certain rights and information may be exempt from such requests under applicable law. For example, we need certain information for legal compliance or in order to provide the Services to you. In addition, where you may have these rights, the exercise of them is not absolute. Your rights may, for example, be outweighed by our rights and/or the rights of freedom of expression and information. Under Nevada law, Nevada residents who have purchased goods or services from us may opt out of the “sale” of “covered information” (as such terms are defined under Nevada law). If you are a Nevada resident, you may submit a request to opt out of such activity by emailing tips@hoopshq.com. Please note we may take reasonable steps to verify your identity and the authenticity of the request.
Targeted Advertising and Sale/Sharing Opt-Out Rights: Residents of jurisdictions that provide these rights may opt out of the sale or sharing of personal information or the processing of personal information for targeted advertising. The relevant activities may involve identifiers, device and browser information, Internet or other electronic network activity, approximate location, commercial or affiliate-interaction information, comment activity, and inferences about interests. You can submit an opt-out request through the “Do Not Sell or Share My Personal Information” or “Your Privacy Choices” link on the Services. Where required by applicable law, we also honor recognized universal opt-out mechanisms, such as Global Privacy Control. Browser- or device-based choices may need to be made separately on each browser or device and may be affected if cookies are cleared. After opting out, you may continue to see advertising, but it may be less relevant to you.
International Users: HoopsHQ is based in the United States. If you access or use the Services or otherwise provide information to us from outside the United States, your information may be transferred to, processed, and stored in the United States and other countries as described in this privacy policy. These countries may have data protection laws that differ from those of your jurisdiction. Where required by applicable law, we use appropriate safeguards for cross-border transfers of personal information. While this privacy policy applies to personal information generally, the local laws, rules and regulations of jurisdictions that are applicable to HoopsHQ (“Local Laws”) may require standards which are stricter than this privacy policy and, in such event, HoopsHQ will comply with applicable Local Laws. Specific privacy policies may be adopted to address the specific privacy requirements of particular jurisdictions. Your personal information may be stored and processed in any country where we have facilities or service providers. Irrespective of which country your personal information is transferred, we would only share your personal information under a ‘need to know’ basis. In these circumstances we will, as required by applicable law, ensure that your privacy rights are protected by organizational, technical, contractual and/or other lawful means.
Europe Data Subjects
In the European Economic Area and Switzerland (“Europe”), “Personal Data” is defined very broadly and includes any information about a natural person who can be identified, directly or indirectly, from data that we hold about them or from data that is combined with other information. European data protection law requires us to have a legal basis before processing any Personal Data about you. The legal basis for our processing your Personal Data for the above purposes may be because: (i) you have provided your consent; (ii) it is necessary for the performance of a contract with you; (iii) the processing is necessary for our compliance with a legal obligation; or (iv) the processing is in our legitimate interests. To the extent provided by applicable law, you may withdraw any consent you previously provided to us, or object at any time on legitimate grounds to the processing of your Personal Data. In some circumstances, withdrawing your consent to our use or disclosure of your Personal Data will mean that you cannot take advantage of certain products or services.
We may transfer your Personal Data outside Europe to the United States or other countries in which HoopsHQ or its service providers operate. Those countries may not have the same data protection laws as Europe. Where required by applicable law, we use appropriate transfer mechanisms and safeguards designed to protect your Personal Data. To request additional information about applicable safeguards, please contact us.
Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:
Fair processing of information and transparency over how we use your personal information
Access to your personal information and to certain other supplementary information that this privacy policy is already designed to address
Require us to correct any mistakes in your information which we hold
Require the erasure of personal information concerning you in certain situations
Receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
Object at any time to processing of personal information concerning you for direct marketing
Object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
Object in certain other situations to our continued processing of your personal information
Otherwise restrict our processing of your personal information in certain circumstances
For further information on each of those rights, including the circumstances in which they apply, see the guidance from the UK Information Commissioner’s Office (ICO) on individuals’ rights under the General Data Protection Regulation or other relevant guidance.
If you would like to exercise any of those rights, please email, call, or write to us with the following:
Enough information to identify you
Proof of your identity and address
The information to which your request relates
How to Complain
The General Data Protection Regulation also gives you right to lodge a complaint with a supervisory authority, in particular in the European state where you work, normally live, or where any alleged infringement of data protection laws occurred.
A complaint may be submitted directly to us:
For residents of Europe, EEA, or Switzerland, by filling the below form and submitting it to the HoopsHQ DPO at gdpr@HoopsHQ.com; or
By mail: to Data Protection Officer at 42-18 LLC, 1700 Broadway Fl 18, New York, NY 10019, United States.
If you have any questions about this Policy, please contact our Data Protection Officer or HoopsHQ directly. Our current DPO is: Name: Kunal Jain Address: 42-18 LLC, 1700 Broadway Fl 18, New York NY 10019, United States. Telephone: +1-646-786-1310 Email: dpo@HoopsHQ.com
Compliance: HoopsHQ will use a self-assessment approach to verify compliance with this privacy policy and periodically verify that the privacy policy is accurate, comprehensive for the information intended to be covered, prominently displayed, implemented and accessible.
If you believe that your personal information has been processed or disclosed in violation of this privacy policy, HoopsHQ encourages you to raise any concerns using the contact information provided in this privacy policy or by utilizing the Complaint Form provided below. HoopsHQ will investigate and attempt to resolve any complaints and disputes regarding use and disclosure of personal information.
Minors: The Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. We also do not knowingly sell or share the personal information of consumers under 16 without legally required authorization.
Modification to This Policy: We may update this privacy policy from time to time. We will post the revised policy on the Services and update the “Last Updated” date below. If required by applicable law, we will provide additional notice or obtain consent for material changes.
Contact Us: If you have any questions about this policy or our site in general, please contact tips@HoopsHQ.com.
Complaint Form
Reporting a complaint to HoopsHQ Data Protection Officer (DPO)
All individuals whose personal data has been collected or processed by HoopsHQ are encouraged to inform HoopsHQ DPO of material privacy issues that can be perceived as violations of their rights.
The DPO may also be able to provide advice or guidance that may be helpful in responding to the complaint.
The purpose of this Complaint Form is to assist the DPO in identifying any infringement on the data subject’s rights.
Any complaint can be reported as follows: By email: dpo@HoopsHQ.com By phone: +1-646-786-1310 By mail: 42-18 LLC, 1700 Broadway Fl 18, New York NY 10019, United States.
Your Identity
Date
First and Last Name
Preferred contact address
Email Address
Other relevant identification you wish to provide
Your Complaint
Object of your complaint.
Please identify as much information as possible.
Identify any specific individuals or operational groups.
Please copy, paste and submit this form through email to: dpo@HoopsHQ.com.
or by mail to: Data Protection Officer at 42-18 LLC, 1700 Broadway Fl 18, New York, NY 10019, United States.
